At the Poznań University of Economics and Business, an open lecture titled “Generative AI: From Hype to Real Business Value” was held, delivered by Daniel Korzeniowski, Head of Gen AI & Automation at the Żabka Group. During the lecture, practical examples of using large language models were presented—from early prototypes to scalable implementations that can deliver measurable business benefits.
Generative artificial intelligence (Generative AI or GenAI) is increasingly becoming part of companies’ day-to-day operations and is no longer just a buzzword. Daniel Korzeniowski explained which limitations will remain significant and which approaches will enable companies to effectively turn the potential of generative AI into tangible results.
The event took place on December 11, 2025, and was organized by SRG “Data Science”.